4 stocks to watch in 2025: GIS, TUP, GOOG, VFC

The following four companies—General Mills (GIS), Tupperware Brands Corporation (TUP), Alphabet Inc. (GOOG), and VF Corporation (VFC)—are 4 stocks to watch in 2025, based on their market positions, operating strategies, and industry trends.

GIS

Shares of General Mills (GIS) fell approximately 2% in pre-market trading after the company reported a 1% year-over-year decline in quarterly organic net sales. The Minneapolis-based food giant, renowned for brands like Betty Crocker and Cheerios, disclosed that its first-quarter 2025 net sales decreased to $4.8 billion, down from the previous year. Furthermore, operating profit took an 11% hit, dropping to $832 million.
Despite these setbacks, General Mills reaffirmed its full-year fiscal guidance, signaling confidence in its long-term strategy. CEO Jeff Harmening stated, "Our top priority in fiscal 2025 is to accelerate our organic net sales growth," acknowledging the challenges ahead. The company is focusing on initiatives to drive growth, including product innovation and expanding its market reach.
Investors will be closely monitoring General Mills' efforts to revitalize sales amid a competitive landscape and shifting consumer preferences. The reaffirmation of fiscal guidance reflects the company's commitment to overcoming current challenges while aiming for sustainable growth in the coming quarters. As the consumer food sector evolves, General Mills aims to adapt and enhance its offerings to meet customer demands.

TUP

In other news, Tupperware (TUP) drew attention as the Orlando-based company, famous for its colorful food storage containers, announced that it and certain subsidiaries had voluntarily filed for Chapter 11 bankruptcy protection in a U.S. court. CEO Laurie Ann Goldman stated, "Over the last several years, the Company's financial position has been severely impacted by the challenging macroeconomic environment. After exploring numerous strategic options, we determined this is the best path forward."

Tupperware Brands Corporation (TUP) is well-known for its iconic food storage solutions and kitchen products. However, the company has faced significant challenges in recent years, culminating in a recent voluntary Chapter 11 bankruptcy filing. This move reflects the severe impact of a challenging macroeconomic environment on its financial position.

While the bankruptcy process may provide a pathway for restructuring and revitalization, Tupperware’s stock remains highly speculative. Investors should closely monitor the company’s strategic initiatives post-bankruptcy and its ability to innovate and adapt in a competitive market. The potential for recovery exists, but significant risks remain.

GOOG

Meanwhile, shares of Alphabet Inc. (GOOGL and GOOG) rose nearly 1% each ahead of the market open. The tech giant’s Google division successfully challenged a €1.5 billion antitrust fine imposed by the European Union five years ago. The EU's General Court upheld most of the Commission's findings from its 2019 decision, which accused Google of abusing its market dominance to restrict website use of brokers other than its AdSense platform, but annulled the fine.

GOOG shares recently gained nearly 1% after the company successfully challenged a €1.5 billion antitrust fine imposed by the European Union. This legal victory not only alleviates a significant financial burden but also reinforces Alphabet’s competitive position in the market.

Overall, Alphabet Inc. (GOOG) remains a strong investment due to its robust business model, diversified revenue streams, and commitment to innovation. Investors should watch for continued growth in the cloud segment and monitor regulatory developments that could affect the company’s operations. While challenges exist, GOOG's long-term prospects appear positive.

VFC

VF Corporation (VFC) saw its stock rise over 3.5% in pre-market trading after Barclays upgraded its rating from Equal Weight to Overweight. The brokerage firm expressed optimism, indicating that they expect to see incremental improvements in the company’s fundamentals over the next four to six quarters, starting modestly in the fall of 2024. VF Corporation, based in Denver, owns well-known brands such as Vans and The North Face.

VFC shares rose over 3.5% following an upgrade from Barclays, which shifted its rating from Equal Weight to Overweight. Analysts expressed optimism about potential improvements in the company's fundamentals over the next several quarters, indicating confidence in VFC's ability to navigate current challenges.

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Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be construed to be investment advice.